The Desert Sun from Palm Springs, California • 31

Friday August 18 1978 THE DESERT SUN Palm Springs Calif C7 music you ANN ve is tions were and the stations talk to me until they knew who my sponsors were so we had to be 'creative' he explained Westwood real stations now include some of the country's biggest and Schlitz Warner-Lambert and United and that's hard work" he said isn't a business where you can spend a few dollars setting up shop and then delegate And we hire the best people away from our competitors because we really have Vintners are among Iheir actual advertisers Westwood One produces its shows at rented studios here and then sends them to radio stations around the country for air play approach it on the same basis as the television networks" Pattiz said not wired We send our programs out on discs or tapes in the mail" Despite his success Pattiz isn't all that encouraging to would-be syndicators really got to go in and sell them (the stations) By STEPHEN FOX AP Bisiiesi Writer LOS ANGELES (AP) -Most television addicts are aware however dimly that their favorite TV programs emanate from networks What they may not realize is that many top radio shows also come from network-like companies known as syndicators Syndicators have been around for a long time but increased advertiser interest in j-adio has created a boom praarket for their product hys Norm Pattiz president 4f the country's biggest inde-pmdent syndication firm Wtwood One Las Angeles-based West-wood One markets programs to more than 800 radio sta- tions nationwide with additional outlets overseas Among their programs are the Demento a two-hour melange of obscure songs offbeat interviews and occasional animal calls National Album Countdown" hosted by Harvey Miller and Trak" a rock news and interview program Pattiz 35 said he got into the syndication business three years ago by accident" had been sales manager at KCOP-TV for six years" he said in an interview had a working wife and not too many responsibilities Anyway I was sitting around me day with a friend listening to the radio and he said could put together a program like that' The show eventually became Sound of Motown" one of several black-oriented programs now offered by Westwood One Another an entertainment news and interview program is hosted by Chris Calloway the daughter of entertainer Cab Calloway realized that no one was doing any major radio syn dications" Patizz said was overlooked because the advertising dollars weren't as big as TV Also most syndicators were former disc jockeys or production men while my background was in Pattiz decided to produce radio shows and offer them to local stations free of charge in return for commercial time a practice known as barter-basis syndication Pattiz then sells time on his to national advertisers or at least he does now the national sponsors wouldn't talk to me until they knew who my sta a But ABC holds 1st place in ratings CBS claims top rated show NEW YORK (AP) CBS 'claimed television's top-rated show for the eighth Ome in the 11 weeks since -the first of June but failed iaghin in its effort to crack hold on first place in 'the ratings race -I ABC was first over-all for 3he third week in a row with rating of 15 for the week Ending Aug 13 CBS finished jthe week at 146 NBC at 134 -i Hie networks say that -k(neans in an average prime time minute 15 percent of the homes in the country with TV were watching ABC Day at a hit comedy starring Bonnie Franklin was No 1 in the AC Nielsen ratings for the third time in four weeks and the fifth time this summer Company" finished second followed by two more CBS shows "Alice" and Day at a Time" had CBS and ABC both 209 or 152 million NBC Monday movie 197 or 144 million Jones" CBS and ABC both 192 or 14 million and CBS and ABC both 191 or 139 million The next 10 shows: and ABC Five-O" CBS ABC Sunday Movie Law" and in the Family" CBS tie House on the NBC "Eight is Enough" ABC Days" ABC and CBS tie and Times" and both CBS a rating of 224 which Nielsen says means of all the homes in the country with TV 224 percent saw at least part of the show Of the 20 most-watched shows 18 were reruns The exceptions were an ABC movie Sunday night Law" tied for 12th and on CBS tied for No 17 CBS and NBC each had two programs among the bottom five ABC's Boys Mystery" was No 59 followed by "Just for Laughs" on NBC Carol Burnett and "Baby on CBS and Sheep on NBC Here are the week's top 10 programs: Day at a Time" with a rating of 224 representing 163 million homes CBS Company" 213 or 155 million ABC 21 or 153 CBS or syndicator markets radio programs including the "Dr Demento Show" "The National Album Countdown" and "Star Trak" to more than 800 radio stations nationwide SYNDICATOR Norm Pattiz 35 president of the country's biggest independent syndication for radio firms Westwood One is shown Tuesday in one of his studios in Los Angeles Pattiz's firm MGM Dell deal i OPEN DAILY 11 AJM-10 PJH aRSLAlM Smfirqdtbord LOS ANGELES The jperback book rights to have been sold -by Metro-Goldwyn-Mayer to -Jell Publishing Co for $236-500 the highest price ever -for a novelization in the studio's history FAMILY STYLE DINNERS FOOD TO GO Beer Wine Served Banquet Room Available a modernized version of the 1931 screen classic that brought Wallace Beery an Academy Award and earned stardom for Jackie Cooper is currently being brought to the screen by Franco Zeffirelli as his first American film with a cast headed by Jon Voight THRU THURS 4:00 to 1 0 PM and SAT 4 to 1 1 PM OPEN: 295 NO INDIAN AVE SUN FRI i TEL 325-4100 FMSHSANDWICjjK 30 DELICIOUS SALADS D-9 OUTSTANDING HOT ENTREES ROAST EOUND OF DEEP NIGHTLY FANTASTIC SUMMER SPECIAL FOR THE MONTH OF AUGUST 1 97S ALL LUNCHES Vt PRICE NOW $165 ALL DINNERS Vt PRICE NOW $280 CHILDREN Vt PRICE OF PRICE 456 NO PALM CANYON DRIVE 325-5019 PALM SPRINGS The announcement was Imade jointly today by Mark Canton MGM Executive in Charge of Creative Affairs fand William Grose Editor in rChief of Dell Books $395 H0-SAI-GAI RESTAURANT I MANDARIN A CANTONESE FOOD FAMOUS BEST SUGAR FREE SOFT FROZEN YOUGHURT DESSERT OPEN 7 DAYS A WEEK 1 1 AM to 1 0 PM 101 SO PALM CANYON DRIVE PALM SPRINGS DOWNTOWN 325-0439 HOLIDAYS SATURDAYS SUNDAYS DINNER SERVED ALL DAY 11 AM TO 10 PM MARIA HAS NOW AI)I)EI) B4KED HALI1HT ROAST (1IICK EM NEK YORK STEAK TO HER ITAIJA MEM SUMMER SPECIAL -'v'j I 4 tO 6 pm i Soup du jdur or losaed green salad Baked polata si Individual toaf ot bread RIB EYE STEAK or BABY PORK LOIN RIBS' or FILET Of SOLE 960 Palm Canyon at Mesquite 325-7364 Open every day between 7 am-: end 10 pm 0NGBRANCH PIEL00N SPACHETTI H'MUTUUC! 99' JAPANESE COSINE 395 to 995 OPEN SUMMER RESERVATIONS SUGGESTED HOUSE OF BENTO Puhns To Pina Wuai PALM DESERT 346-2324 MUMS sum cisns nuns to nsu puu east PALM DESIST 346-2233 5 TO 7 PJH aow) MOM I TUB MARIA'S ITALIAN CUISINE 67-779 Hwy Ill 328-4378 IN THE HEART OF OAK GLEN FEATURING CHICKEN IN A BASKET AND DEUaOUS HOMEMADE APPLE PIE OPEN DAILY EXCEPT MONDAY A TUESDAY OAK GLEN APPLELAND COMPLEX (714)797-4020 4 AfflEUND CHINESE 2M DISHES! KAUMONT AVE OFFRAMP i ii i 1 1 1 1 1 1 1 1 ill i wk 45 EARLY DINERS SPECIAL COMPUTE DINNER -Sarvid 7 Days 4 pm to 4 pm Includes: Omasa Egg Flewer Soup Fried fish drain af: Eg faa Young Almsod Chicktn leaf Mia Green Chicken Chow Moin Swoot nnd Sow Chkkon Stick Fried Sttnwod Iko Almond Cookins nnd fortune Cookies Too CALL 346-3134 pot atuavATtONS moerano 71-26S HWY 1 1 1 RANCHO MIRAGE MmSprii Credit aids not accepted for thk special RELATION FOUR BROTHERS AND THREE SISTERS "Relating To Von" DINNER DANrINC FROM IVM SIIOXL Tl MEI 10:00 1 BRASS RAIL BA A SHIP ON THE SAND WITH FRESH BLUE POINTS ON THE HALF SHELL AND JUMBO SHRIMP DAILY JHON THRU SAT 4 PJM To 7 PJVL 25 EACH 324-1771 mm smr sy EARLY BIRD DINNERS SC 75 SUNDAY CHAMPAGNE BRUNCH (EX FRI A SAT) S675 1 ni (IlLliu 1600 INDIAN AVL Pcimp' othtm a ti a- 10 Inn reshvatww 3274311 liltomMo Superb PriaieRibfEtc 169 North Indian Ava Palm Springs 325-2375 ft.